Home References What are Enterprise Messaging Solutions

An Enterprise Messaging System (EMS) is a system that enables “program-to-program” messaging between applications and systems in an enterprise.

Ideally, an EMS ought to meet the following criteria:

  • Policy: A centralized policy of messages is a must, which permits different classes or responsibilities of users to access appropriate messages.
  • Security: Messages transmitted over public networks must be encrypted and authenticated or digitally signed.
  • Routing: The routing process ought to be efficient and intermediate nodes ought to be used if the body is encrypted.
  • Subscription Systems: Systems should have the ability to subscribe to all messages matching a specific pattern and differing content messages should have different type of routing, such as meeting different security or priority policies.
  • Metadata: The information contained in messages must be unambiguous and use metadata registries for each element of data.

Typically, enterprise messaging is used for integrating various enterprise applications. It is a software interface that enables loosely coupled asynchronous data (messages) to be sent by one program and stored in a message queue until the receiving program is able to process it.

Typically, enterprise messaging falls under two categories:

Enterprise Messaging has been divided in to two categories – promotional and transactional.

  • Promotional SMSs: Used to promote a company’s products and services via bulk SMS. Typical features include bulk uploads, creating templates, creating phonebooks, scheduling messages, accessing delivery reports, and importing text and excel files.
  • Transactional SMSs: The SMS is usually sent by the sender’s name (brand name) and 24/7 live services.

Advantages of deploying an EMS:

  • Secure Messaging – Transmission of sensitive information and files to smartphones or feature phones is carried out in a secure manner.
  • Global delivery of notifications, reminders and alerts.
  • Interactive Two-Way SMS – Typically used for appointment confirmation, business process automation, surveys and voting campaigns.
  • Campaign Control/Management – Marketing programs can be easily managed and their performance measured.
  • Delivery Assurance – Access can be obtained to detailed message delivery
  • Intelligent Analytics and Reporting – Customer preferences can be leveraged for targeted messaging programs.

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