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channel management

Mahindra Comviva’s Business Solutions, comprising of CRM and billing, have added two components to provide a feature rich platform to operators that ensure better customer management, higher ARPUs driven customer loyalty and better sales management.

The last six years have seen a tremendous increase in smart phone penetration across the globe and this has resulted in enhanced data consumption and newer ways to use data like applications, video on demand and media downloads. Over the last two years, even traditional services like messaging and calling have been seen shifting to a data platform, aimed at providing a better customer experience. This can be achieved as the applications being used are more open and customizable. With this range of features and better user experience, growth in data usage has been phenomenal and has forced operators to take a long, hard look at their offering strategy. The trend is clearly highlighted by the astronomical sums operators in India and abroad have been shelling out just to obtain licenses for 4G LTE and IMS.

Mahindra Comviva’s Business Solutions portfolio has been able to tap this trend to offer the intelligent product catalogue. This is aimed at enabling the operator to create intelligent offerings, thereby coupling traditional communication services with next generation services like VOD, BoD and games on demand. The offerings enable customer to avail of data services that offer a better customer experience at optimal prices. Data is offered through the mBAS platform and Direct Carrier billing (mBAS DCB) facility that brings onboard the best of OTT services like games on demand, personalized content, mobile television and e-books spanning the majority of OS providers.

Addressing day-to-day business activities like sales and channel management, inventory management, and commissions are making operators nervous as this ecosystem requires transparency till the last mile. Otherwise, operators can potentially run out of cash flow quite rapidly, owing to the high value transactions taking place on credit sales and payouts taking place on commissions bound by complex sales target and customer retention rules. Add to that, the unrealized inventory stacked in some desolate corner with supplier warranties fast expiring. In short, operators need a solution that enables transparency and provides predictable distribution and commission figures. Mahindra Comviva’s Business Solutions portfolio empowers operators to push sales towards the market and provides transparency and a real- time view of the market that is unheard of in the present realm of business solutions and addresses any concern dealers, customers and operators may have.

The power of Mahindra Comviva’s Business Solution portfolio lies not just in its ability to address all the stakeholders but in its intention to create an ecosystem that ensures opportunities for growth across the sales chain, third party vendors and, last but certainly not the least, the customers who are driving the whole business revolution.

July 30, 2015 0 comment
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