An Enterprise Messaging System (EMS) is a system that enables “program-to-program” messaging between applications and systems in an enterprise.
Ideally, an EMS ought to meet the following criteria:
- Policy: A centralized policy of messages is a must, which permits different classes or responsibilities of users to access appropriate messages.
- Security: Messages transmitted over public networks must be encrypted and authenticated or digitally signed.
- Routing: The routing process ought to be efficient and intermediate nodes ought to be used if the body is encrypted.
- Subscription Systems: Systems should have the ability to subscribe to all messages matching a specific pattern and differing content messages should have different type of routing, such as meeting different security or priority policies.
- Metadata: The information contained in messages must be unambiguous and use metadata registries for each element of data.
Typically, enterprise messaging is used for integrating various enterprise applications. It is a software interface that enables loosely coupled asynchronous data (messages) to be sent by one program and stored in a message queue until the receiving program is able to process it.
Typically, enterprise messaging falls under two categories:
Enterprise Messaging has been divided in to two categories – promotional and transactional.
- Promotional SMSs: Used to promote a company’s products and services via bulk SMS. Typical features include bulk uploads, creating templates, creating phonebooks, scheduling messages, accessing delivery reports, and importing text and excel files.
- Transactional SMSs: The SMS is usually sent by the sender’s name (brand name) and 24/7 live services.
Advantages of deploying an EMS:
- Secure Messaging – Transmission of sensitive information and files to smartphones or feature phones is carried out in a secure manner.
- Global delivery of notifications, reminders and alerts.
- Interactive Two-Way SMS – Typically used for appointment confirmation, business process automation, surveys and voting campaigns.
- Campaign Control/Management – Marketing programs can be easily managed and their performance measured.
- Delivery Assurance – Access can be obtained to detailed message delivery
- Intelligent Analytics and Reporting – Customer preferences can be leveraged for targeted messaging programs.