Rajat Dayal is CEO YABX with Mahindra Comviva. In addition to heading Marketing for Comviva, he focuses on developing and executing the company’s growth through channel partners. He has been with the company since 2010 and has significant experience in Sales, Strategic Consulting and Product development . Prior to joining Comviva, he was a strategy consultant with a leading consulting firm in North America working with clients in financial services, retail and manufacturing. Prior to that, he held various positions with Hughes Electronics.